Sending Your First Broadcast
Broadcasts on Dexter are a way to send messages and re-engage your users without waiting for them to send an incoming message first.
Before You Broadcast
Before you can broadcast a message to your users, the following requirements must be met:
- You have at least your default topic published
- You have at least one platform deployed
- At least one user has sent an incoming message to a deployed platform. After all, you can't send messages to users you don't know about!
In addition to the above, make sure that you have read and understood any special rules that govern the sending of proactive messages on any platform you are broadcasting to. In particular, we strongly suggest you familiarize yourself with Facebook's rules around broadcasts and Twilio's rules around unsubscribing to messages.
Designing a Broadcast
After you navigate to the Broadcast tab and click New Broadcast, you'll be presented with three items to fill out: a space to write the message you want to broadcast, your broadcast's audience, and the timing of your broadcast.
Write the message of your broadcast just like you would any ordinary response. Imagine that at the time of broadcast, all of your users said "hey send me a broadcast!" and you are writing the response to that trigger:
But don't write the trigger in your broadcast message box. Simply write the response (leave out the
<send>s in your broadcasts. Even though you are sending one broadcast, these are actually delivered as separate messages. If these messages are sent outside Facebook's Standard Messaging 24-Hour Window, you may be in violation of their single-message policy.
This does not apply if you have Subscription Message permissions.
We often recommend redirecting a user to a topic at the end of a broadcast—this is especially useful for newsletter or other kinds of daily update bots. For instance, if you wanted to build a Quartz-like newsletter bot, you may have multiple broadcasts (one per day) that look something like:
If your broadcast doesn't redirect users to a new topic, they will return to the previous topic they were in.
You can choose to send messages to all of the users who have ever messaged with your bot (Everyone) or a specific segment of your users (Segment). Learn more about broadcast segmentation.
You can either schedule a broadcast to be sent right now or at a point in the future.
Sending a Broadcast
Once you're done designing your broadcast—you probably guessed it—simply click the button and messages will be delivered to your users.